It's your world... No one else's.

I look at social media and playing devil's advocate, I realize that most of the world is under the impression that their complaints are other people's issues. In a world full of millions of custom pages, networks, and different social media platforms it only comes natural to assume that every person is constantly watching every social media feed. What many fail to realize is for every business, personal, professional, or other social media Outlet it is completely customized based on the user's preference. With that being said one person can be completely into what's going on in the life of Kanye West, and be completely lost the what's going on in Baghdad because it's showing on CNN's feed. Although likes,  shares, and retweets have the potential to go viral, that doesn't mean that everything that is shared will be viewed by everyone in the world. So what now? It's Monday 2 p.m., Michael (a professor), Kelly (a student), and Dante (parent) are all sitting at the same table on their Twitter app. Although three different people are in the same environment and can actually physically touch one another, they are in 3 different worlds digitally. This is where we live today; so for instance,  Michael probably has a feed that has to do with a bunch of Educational Tools, new research articles, other professors, and things that will continue to educate him and influence his structure with his teachings. Kelly on the other hand most likely has something that has to do with items that are currently trending, places to go and things to do, the newest updates on pop culture, and things that speak to her adventurous mind. Dante would have a completely different list and people that he also follows that creates his Twitter the most likely show him something that he specifically has interest in. Imagine this on a scale of 300, 3000, or 3 million vs 3 people. Our worlds are so customizable that at this given point how we decide to and/or do the opposite is completely up to us. 

Now you start to understand the power that exists in the marketing world, although there are so many different Avenues to access customers and future customers, it is hard to understand exactly where everyone's feed rests. Most importantly, does this say to the customer? Your world is what you make it,  however your entire thought process is reflective of your belief system when you were raised and the combination of Life Experiences up until this point. So the true objective at this point would be to allow people to express themselves and be creative at the same time. 

Every social media Outlet, has a unique and specific approach. What matters most is, being able to change to what your industry requires of you. Times are gone where we can complain about the shape of the world that's around us  when we have our own world in our hands. It it just so happens that every aspect of our digital world can easily influence the people who live that device.. 

Remember regardless of how you get there whether it's a like follow or a subscription. Every encounter you have a chance to impact lives mainly because you are accessible online worldwide. That's the beauty of technology, and that is what is going to be a major strength in the future.