Social Media: the New Definition of Mandatory

We look at today's Social Media, and realize it has lost it's sense of being optional. Why? Still thinking about it? Let me explain. In the entertainment industry, it's as much as part of your portfolio and daily life as anything else on the internet, iTunes, etc. It has become a lifeline between the talent/artist and their fans. Every other job, the same but it comes in a different format.

Let's go back basic for a second (we'll bold all the instances); you get up Monday morning, you go to a job interview (that you submitted an application online, possibly even LinkedIn). If the job is technical enough they most likely have an online presence between Twitter, Facebook, Instagram, and/or SnapChat. Even if you're not involved or have done research on them, when you get hired you will have to become familiar. No? Let's look at another example. You turn on the news, look on YouTube, or ANY OTHER place of relevance, right next to the name you will most likely see the famous '@' symbol before their social media handle. This is where the world is currently.

Whether following a celeb, or just staying up to date on various platforms with life (natural disasters, city events, etc.). I think when it comes down to it, now you have to be accessible. Social Media plays an integral role in many lives, but most importantly shows the increase in technology. Faster, Better phones, locations (gps), instant worldwide communication, how can we not become addicted?

So much of our world revolves around the here and now, while simultaneously being over there in another part of the world. The world has become completely customizable according to the preferences of the user. So where do we go from here? Any field/life you pursue, at least ONE FORM of social  media is basically required. The only difference is, how you maximize the opportunity in your communication.

Distractions are the new form of OPPORTUNITY, it's up to YOU to capitalize!