Differentiation

In this days Social Media, there are so many different approaches to how we should treat our profiles. In the world of marketing and business, each post/interaction could crucially affect the perception of our business. Most importantly it could also impact the audience that is attracted, causing the attention to increase, or even decrease based on the online presentation. Taking a look at this, I decided to look at Denny's and iHop. Both breakfast restaurants that offer a full menu as well as their breakfast options. Their Twitter accounts both communicate that they want you to have interest in their breakfast menu and specials, however HOW they communicate this is very different. Both attempt to be current and 'hip', however Denny's marketing campaign looks normal and entertaining, while iHop looks slightly forced in my opinion.

Denny's manages to be a little more witty with their audience, and stay up to date with current events. In their posts about current events, they also manage to change certain details to reflect their target market, and breakfast menu. On one of their posts they posted the following about the upcoming Superbowl between the New England Patriots and Atlanta Falcons; "CONGRATS TO THE MILLENNIAL FALCONS AND THE NEW EGGLAND PEANUTS FOR MAKING IT ALL THE WAY TO SOUP BOWL 51 THATS A LOT OF SOUP" (Twitter, 2017). To me this is genius because it shows creativity and personality.

iHop manages to also stay current in terminology, but they don't exactly focus on the current events that are occurring. Many of their posts consist of one sentence and a picture added. One of their posts reads; "show me what you sippin on" (Twitter, 2017) and it has a picture of a cup of hot chocolate. Although it is current in today's slang, the post itself lacks personality and is actually quite boring.

Overall both of them post about once a day on their Twitter feeds; IHop gets about 40-50 retweets and 100+ likes of engagement, while Denny's gets over 1000 retweets, and about 2000 likes for their engagement. I think both of these companies could grow with more engagement, and also I think that what Denny's is doing is very brilliant. As a marketing specialist I would look into how they could directly engage with fans a little more efficiently, but continue on the pace they are and just enhance their current approaches.

Pages referred to:

https://twitter.com/ihop

https://twitter.com/DennysDiner